28 Awesome Sources of Free Data
Explore this list of reliable and reputable free data sources to power your data-driven narratives and marketing campaigns.
The Importance of Free Data in Content Strategy
We all love free stuff, don’t we?
The internet is awash in an endless stream of information – mostly free and valuable, yet susceptible to manipulation and misinformation. That’s why, to navigate it effectively, vigilance is crucial.
Data is a critical component of SEO content strategy. Basing your writing on reliable data shows a commitment to accuracy, building your authority and credibility in readers’ eyes. This approach to content and accuracy maps to the signals that search engines use to determine things like E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
Using good data increases the quality of your content and also helps your audience navigate misinformation. Luckily, you absolutely can find data that is both free and trustworthy.
If you’re after solid data, explore this list of reputable, free data sources spanning diverse disciplines – all while avoiding the pitfalls of false information.
Top Free Data Sources
1. Google Dataset Search
This enables you to search available datasets that have been marked up properly according to the schema.org standard. You can find data from sources like NASA and ProPublica, with detailed information about each dataset.
2. Google Trends
Search for keywords and see a variety of information about them, including interest over time, interest by region, related topics, and related queries.
3. U.S. Census Bureau
Access information related to population, the economy, and geography. It offers great visualizations that can be embedded within your content.
4. The Official Portal for European Data
Find data on geography, finance, statistics, election results, legal acts, crime, transport, health, environment, and science research.
5. Data.gov U.S.
The home of the U.S. government’s open data, providing access to information on a variety of topics.
6. Data.gov U.K.
Similar to the U.S.’s Data.gov, this site provides access to U.K. data on various topics from the central government, local authorities, and public bodies.
7. Health Data
Explore topics such as public health, medical devices, environmental health, substance abuse, mental health, and more.
8. The World Factbook
Updated weekly, it offers information on 266 world entities covering various topics like economy and transportation.
9. Altmetric
Provides a set of the top 100 most mentioned articles across 20 disciplines published annually.
10. Open Corporates
Access the largest open database of companies in the world, with information on over 222 million companies.
11. National Centers for Environmental Information
Offers geophysical, atmospheric, and oceanic data, being the world’s largest provider of climate and weather information.
12. Datasets SubReddit
A community for sharing and requesting datasets, requiring free signup.
13. Kaggle Datasets
Find 297,000 datasets on various topics, from famous women to parking citations in Los Angeles.
14. Earth Data by NASA
Contains NASA’s earth observation data, including land surface temperature and carbon flux.
15. Pew Research Center
A valuable source for sociological data with interesting articles available for browsing.
16. Centers for Disease Control and Prevention
Access extensive health data, allowing for the creation of filtered datasets through topic-related portals.
17. Bureau of Labor Statistics
Find data on labor market activity, working conditions, and price changes in the economy.
18. FiveThirtyEight
Provides data on politics, sports, science and health, economics, and culture.
19. Group Lens
Offers datasets useful for niche projects, including information on books and films.
20. GitHub’s BuzzFeed News
Access data from BuzzFeed, including election cycle and fake news information.
21. Amazon Web Services’ Registry of Open Data
Share and analyze data via the cloud, with storage scholarships available for qualifying users.
22. Global Health Observatory Data
WHO’s repository of health statistics for its 194 member states, with over 1,000 indicators.
23. Bureau of Land Management National Datasets
U.S.-centric data on public land management and stewardship.
24. AfDb Data Finder Repository
Access socio-economic and infrastructure data for Africa.
25. ADB Data Library
Contains publicly available data from the Asian Development Bank, covering various sectors.
26. Antarctic Datasets
Publicly available data focused on Antarctic glaciers.
27. Latin American Data Bank
Public opinion data from the Roper Center for Public Opinion Research.
28. IMDb Non-Commercial Datasets
Daily refreshed subsets of IMDb data.
This list of free data sources is more than just a collection; it’s a powerful tool to help you create data-driven campaigns, stay ahead of trends, and guide your strategies. Remember to verify sources, fact-check claims, and consult with industry experts when needed. By combining free data with responsible research practices, you can make well-informed decisions that lead to success.
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